Express Sees 16% Conversion Uplift With Content Recommendations (Case Study)
http://feedproxy.google.com/~r/typepad/outbrain/~3/0fBegSO1BBE/express-sees-16-conversion-uplift-with-content-recommendations-case-study.html
Express Newspapers has increased conversions on Express.co.uk by 15.5% after implementing Outbrain’s content recommendation tool, which highlights relevant content to users on the site. The publisher also uses the technology to recommend sponsored links to external sites, which it gets paid for if clicked on (pictured below). Geoff Marsh, Express Newspapers online editor, said when initially presented with [...]