Did you hear that? It sounded like a bumper of a Benz smashing against the bumper of a Bentley. Or maybe it sounded more like a handful of gold coins being angrily thrown at courtside Brooklyn Nets seats. While the noise may be hard to classify, it's easy to determine its source — that, my friends, is the sound of two famous rich people not getting what they want. Yes, power couple and personal heroes Jay Z and Beyonce have failed to trademark Blue Ivy, the name given to their firstborn child/possible second coming of Christ.