Publishers have lots of opportunities to monetize their sites with the move towards programmatic if they prep accordingly. Publishers Prep for Programmaticwww.clickz.comWith all of the changes and excitement in this new programmatic world, publishers must be proactive and take deliberate steps to develop new partnerships that upgrade their offerings and enable the next stage of monetization.
There are 3 things that advertisers must do to make a display campaign successful. Display Success in 2014: Real-Time Advanceswww.clickz.comIn 2014, we'll see the advertising ecosystem mature based on innovations that make it easier to deliver much more value to everyone...in real-time.
Take a closer look at consumer sharing behavior. MediaPost reports on the different patterns that we saw when consumers share privately (peer to peer) versus public social media platforms. MediaPost Publications Data Puts New Tynt On 'Dark' Social, Sheds Light On Unseen Power Of The...www.mediapost.comData Puts New Tynt On 'Dark' Social, Sheds Light On Unseen Power Of The Long Tail - 05/17/2014
33Across CEO Eric Wheeler discusses how advertisers can get consumer's to view more relevant ads on Fox Business. The next level of online advertising33Across CEO Eric Wheeler on getting users engaged in advertisements online.
More intelligent pages will help lead the advertising industry to become more effective and successful. Check out the Effective Advertising: A Path Forwardwww.clickz.comIn this part one of a three-part series on the next generation of advertising, the focus is on how on-page advances will create new marketing opportunities for advertisers and publishers alike.
MediaPost covers how tablet sharing increased during March Madness giving advertisers new opportunity to reach customers. MediaPost Publications Tablet Sharers Went Mad In March 04/10/2014www.mediapost.comTablet Sharers Went Mad In March - 04/10/2014
Tablet usage spiked during March Madness. Advertisers can now engage with consumers in real-time with 33Across' new Intent Impact Units for tablets 33Across Captures Second Screen Social Activity with Launch of Intent Impact Units for Tablet |...www.businesswire.com33Across (www.33Across.com), a leading advertising technology company, today announced the launch of their newest Intent Signal Platform unit created
Read what 33Across CEO, Eric Wheeler has to say about dark social activity via The MakeGood: http://bit.ly/1gDEkP9CEO of 33Across Sheds Light on Dark Social Activity | The Makegoodwww.the-makegood.com33Across focuses on solving some of the advertising industry’s biggest challenges using massive search, social and interest data to deliver audiences that drive greater results for leading brands. With the creation of the Intent Signal Platform, we have created a breakthrough solution to deliver mor...
Read about what 33Across CEO, Eric Wheeler has to say about a new case for premium programmatic in his latest ClickZ byline: http://bit.ly/1feVhTIThe Case for a New Type of Premium Programmaticwww.clickz.comPremium programmatic brings enormous amounts of opportunity for advertisers, and could have a large effect on the search marketing ecosystem.